Roku Privacy Policy

Implications

• Roku collects a wide range of personal data, including name, email, postal address, and payment information.
• Your data may be shared with third-party advertisers and partners for targeted advertising.
• Roku uses cookies and similar technologies to track your online activities across different services.
• You can manage your cookie preferences using the Cookie Consent Tool.
• Roku may disclose your information to law enforcement if required by law.
• You can opt out of personalized ads, but will still see contextual ads.
• Roku may share your personal data with corporate affiliates and third-party platforms.
• You can update your communication preferences and settings at any time.
• Roku collects information about your interactions with content and ads, including viewing history.
• Roku provides options to manage data retention and transfer for Smart Home devices.
• Your data may be transferred globally, including to countries with different privacy laws.
• Roku may use your data to improve and personalize services and ads.
• Roku collects precise geolocation data for advertising purposes.
• You can disable the Smart TV Experience to limit data collection via ACR technology.
• Roku may sell or share your personal data for cross-context behavioral advertising.
• Roku provides a Privacy Choices page to manage data sharing preferences.
• Roku collects data from third-party services linked to your Roku account.
• Roku uses industry-standard methods to secure personal information but cannot eliminate all risks.
• Roku retains personal information for as long as needed for business purposes.
• Roku provides a process for users to access, correct, or delete their personal information.

Data Collection

• Name
• Email Address
• Postal Address
• Telephone Number
• Birth Date
• Tax ID (for certain countries)
• Payment Information
• Device Identifiers
• IP Address
• MAC Address
• Browsing History
• Search History
• Viewing History
• Geolocation Data
• Audio and Visual Information

Things to watch out for

• Roku's extensive data collection and sharing with third parties for advertising purposes.
• Potential global data transfers to countries with different privacy protections.
• Automatic Content Recognition (ACR) technology collecting TV viewing information.
• Data sharing with third-party platforms and advertisers without explicit consent.

FAQs

How can I manage my cookie preferences on Roku's website?

You can update your cookie preferences at any time using the Cookie Consent Tool available on Roku's website.

What personal information does Roku collect when I create an account?

Roku collects information such as your name, email address, postal address, telephone number, and payment information when you create an account.

Can I opt out of personalized advertising on Roku?

Yes, you can manage your preference for personalized ads from Roku by adjusting the "Personalized Ads" setting in your account.