Roku Privacy Policy

Read our summary of Roku's Privacy Policy.

  • badRoku collects a wide range of personal data, including name, email, postal address, and payment information.
  • badYour data may be shared with third-party advertisers and partners for targeted advertising.
  • badRoku uses cookies and similar technologies to track your online activities across different services.
  • badRoku may disclose your information to law enforcement if required by law.
  • badRoku may share your personal data with corporate affiliates and third-party platforms.
  • badRoku collects information about your interactions with content and ads, including viewing history.
  • badYour data may be transferred globally, including to countries with different privacy laws.
  • badRoku collects precise geolocation data for advertising purposes.
  • badRoku may sell or share your personal data for cross-context behavioral advertising.
  • badRoku collects data from third-party services linked to your Roku account.
  • badRoku retains personal information for as long as needed for business purposes.
  • neutralYou can manage your cookie preferences using the Cookie Consent Tool.
  • neutralYou can opt out of personalized ads, but will still see contextual ads.
  • neutralRoku provides options to manage data retention and transfer for Smart Home devices.
  • neutralRoku may use your data to improve and personalize services and ads.
  • neutralYou can disable the Smart TV Experience to limit data collection via ACR technology.
  • neutralRoku provides a Privacy Choices page to manage data sharing preferences.
  • neutralRoku uses industry-standard methods to secure personal information but cannot eliminate all risks.
  • neutralRoku provides a process for users to access, correct, or delete their personal information.
  • goodYou can update your communication preferences and settings at any time.

🔍 Data Collection

  • Name
  • Email Address
  • Postal Address
  • Telephone Number
  • Birth Date
  • Tax ID (for certain countries)
  • Payment Information
  • Device Identifiers
  • IP Address
  • MAC Address
  • Browsing History
  • Search History
  • Viewing History
  • Geolocation Data
  • Audio and Visual Information

👀 Things to watch out for

  • Roku's extensive data collection and sharing with third parties for advertising purposes.
  • Potential global data transfers to countries with different privacy protections.
  • Automatic Content Recognition (ACR) technology collecting TV viewing information.
  • Data sharing with third-party platforms and advertisers without explicit consent.

🧠 Predicted FAQS

How can I manage my cookie preferences on Roku's website?

You can update your cookie preferences at any time using the Cookie Consent Tool available on Roku's website.

What personal information does Roku collect when I create an account?

Roku collects information such as your name, email address, postal address, telephone number, and payment information when you create an account.

Can I opt out of personalized advertising on Roku?

Yes, you can manage your preference for personalized ads from Roku by adjusting the "Personalized Ads" setting in your account.


(Last updated: 17th January, 2025)

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