tiktok.com Privacy Policy

Implications

• TikTok collects extensive personal information, including profile details, content created, messages, and purchase information.
• Automatically collected information includes technical details, location, usage patterns, and inferred attributes like age and gender.
• Information from third-party sources can be combined with data TikTok collects directly.
• TikTok uses cookies and similar technologies for platform operation and marketing purposes.
• Information is used to personalize and improve user experience, such as the "For You" feed.
• Data is shared with service providers, partners, advertisers, and within TikTok's corporate group.
• User information may be visible to other users and the public based on privacy settings.
• Information may be disclosed during corporate transactions like mergers or sales.
• Data may be accessed and shared with law enforcement when legally required.
• Legal bases for processing information include contractual necessity, legitimate interests, consent, and legal obligations.
• Users have rights to access, delete, rectify, and port their data.
• Users can object to and restrict the processing of their information in certain cases.
• Data is stored and processed globally, which may involve transfers outside of the user's country.
• Security measures are in place to protect user information.
• Data retention is for as long as necessary to provide the platform and other purposes outlined in the policy.
• The policy may be updated, and users will be notified of material changes.

Things to watch out for

• Your information is extensively collected and shared with various third parties, which may impact your privacy.
• TikTok's data processing and sharing practices could have implications for your data security, especially as data is transferred globally.
• Changes to privacy settings can affect the visibility of your information to other users and the public.
• Be cautious of the legal bases TikTok uses to process your data, as this affects your rights and how you can object to certain uses of your information.

AI recommendations

As a TikTok user, it's crucial to regularly review and adjust your privacy settings to control the visibility of your information. Be mindful of the extensive data collection and sharing practices, and consider limiting the information you provide where possible. If you're concerned about your data being used for personalized advertising or shared with third parties, explore the in-app settings to withdraw your consent or object to certain processing activities. Lastly, stay informed about any policy updates that may affect your data rights on the platform.

FAQs

What types of personal information does TikTok collect?

TikTok collects profile information, user content, direct messages, purchase information, technical and location data, usage information, and inferred attributes like age and gender.

Can I control how my information is shared on TikTok?

Yes, you can control your privacy settings to manage the visibility of your information to other users and the public, and you have rights to access, delete, and port your data.

Does TikTok share my information with third parties?

Yes, TikTok shares information with service providers, partners, advertisers, and within its corporate group for various purposes, including platform operation and advertising.